When we think about creating sweeping change in our lives, it often seems like a distant dream. When life gets in the way, it’s easy to think it’s “too late,” or that we won’t be able to restart because we are so set in our ways, whether it’s our career, finances, or exercise plan.


Instead of sticking to the same old routine, realise you can change your life in meaningful ways that will make you happier and more successful, starting today.

So, how should you start?

Try integrating these 11 habits into your daily life to spurn massive improvement over time:

 

1. Create Your Own Life Mission
Self-improvement begins with a vision. What do you want to become? What will you do to make this happen? What/who are your inspirations? Do you have a specific deadline?

Remember that defining success is subjective and could vary from one person to another. It is also unfair and counterproductive if you measure success by comparison. However, if you want to fully embrace success in life, you have to be able to set your own goals, meet your objectives, fulfill your vision, and simply be contented with the results of all the hard work.

 

In the age of digital marketing, social media and short attention spans, it’s tempting to think that the press release has had its day. Not so.

Whether organisations send press releases to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.

So what exactly is a press release? And how do you write a good one?

 

What is a press release?


It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.

Press releases are short, factual news stories written in the third person and given to the media to encourage editors/journalists/broadcasters to feature the story in their publications and programmes.

They can also be published on the originator’s website and in company magazines and newsletters. In these instances, the style is often changed from the third to the first person.

Basic search engine optimisation (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne.

 

What is SEO, Exactly?
The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:
* Create a great, seamless user experience.
* Communicate to the search engines your intentions so they can recommend your website for relevant searches.



1. Your Website is Like a Cake
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

 

2. What Search Engines Are Looking For
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?
* Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
* Performance: How fast is your site and does it work properly?
* Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
* User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

Would-be successful business owners need assistance from others who have an intimate knowledge of how business works. Many small business owners try to get that information from business books and classes. While these can be helpful on their own, they are more helpful alongside business mentoring. In a business mentoring relationship, a seasoned business owner meets with a new or potential business owner one-on-one to give advice and boost morale.

 

Advice

The biggest benefit of having a business mentor is having someone you can ask questions and get advice. As a new business owner, you are likely to get more advice than you ask for from people like family members, friends and the people who own the store next door. While some of their advice may be sound, your mentor can help you sort out which you should follow while advising you on more complicated business matters that your friends or family would not know how to solve.

 

Perspective

Business mentors can help you look at problems and situations from perspectives that you would not have thought of on your own. For example, as a new business owner, you may have trouble looking at your business through the eyes of a customer, potential investor or government official. Your business mentor, who has dealt with these people often, can help you understand how your business will look to these individuals.

 

Improving Skills

Mentors are not like advisers and consultants, who care only about the business venture. Instead, business mentors help you develop your business skills. For example, if your employees are constantly complaining that they don't understand project directions, your business mentor can work with you to help you improve how you communicate with your staff. This way, you will have a better understanding of how to communicate with your staff both now and in the future.

In any economic climate, it is challenging to find the funds to set up a business. Many entrepreneurs fail because they don’t perform thorough research before venturing into business. It’s important to fully investigate the economic market of the area of business you are about to step foot in, as this helps to determine the degree of difficulty to finance the business. On the other hand, it’s also easy to let overanalysing and overthinking stop you from taking the leap.

Any entrepreneur will tell you that securing startup funds can be the toughest part of starting your own business. As Inc. states, “Nothing is scarcer than cash (except maybe sleep) when you’re starting out.” While the competition for funds gradually increase each day, your chances of securing investors significantly slims. So, before writing an application for business financing, you need to prepare yourself. Below are helpful tips for financing your small business startup.

 

1. Have a detailed business plan.
A business blueprint is the foundation of every successful business, as it maps out the course of the enterprise for several years. Without proper business plans, investors will not see the value of investing in your business. Martin Zwilling, veteran startup mentor, says that “to investors, startups without business plans are just expensive hobbies.” According to Entrepreneur, “one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all.”

If you want to secure sufficient startup funds from lenders, you must be able to show them a detailed business plan. It uncovers the opportunities you have identified in the market that will bring profits -- if funded. Additionally, in the business plan, you should indicate measurable goals that will convince lenders to support your idea. 

Not sure where to start? Here are some templates to get you going.

 

2. Seek advice from experienced investors.
You should acquire financial advice from experienced investors in your locality. They will show you how they obtained funds to start their own organisations. Additionally, they will direct you to the right lending firms to get business loans at the lowest interest rates. Apart from advising you, expert investors can also offer you resources to start your business. Many successful and philanthropic business magnates are willing to fund viable ideas that are likely to bring profits (think Shark Tank).

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